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Communications
Plans
A
message does not exist by itself; it exists within a larger context of the person who
sends it, the idea it expresses, the audience it is sent to, the objective it seeks to
accomplish, and the conditions under which it is sent (timing, organization and style). BCG encourages businesses to take a "what-where-how" approach to their formal
communication systems: whats going on now, where do you want to be,
and how do you get there? The result of this thinking is the creation of a
formalbut flexiblecommunication plan.
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Communications
Handbooks
Flexibility is important in communication, but so is
consistency of image. Companies that market themselves through a variety of publications
or collateral pieces would do well to make sure that any audience who comes across those
materials will recognize that they come from the same company. A communication handbook is
a collection of policies regarding consistent use of logos, slogans or mission statements,
letterhead, publication standards (page formatting, fonts, paper selection, preferred
colors, photographs), and public relations efforts (working with the media, writing news
releases and psas, and crisis communications).
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Change Communications Consulting
Rare is the company or organization nowadays that
is not undertaking, or about to undertake, some shift in either the way it operates or the
direction in which its headed. Organizational
development interventions bring about planned change, but what good is that change if
employees and customers receive incomplete or mixed messages about itor worse, no
messages at all? Blunt Consulting Group offers consulting services around
how to communicate change to both internal and external audiences, so that
misunderstandings are minimized as a company moves from its present state to its desired
future.
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